Is your product or service primarily sold to other businesses and business owners?
You could be losing money if you don’t know these B2B marketing strategies.
In case you’re wondering “Where can I find B2B customers?” or asking yourself “How do you attract a B2B customer?”
I need you to know that your questions are valid because the strategies for getting customers in the B2B space are different from the typical methods used to market consumer products.
But by the end of this post, you’ll no longer have to worry about how to get new customers in the B2B space.
Grab your pen and paper or whatever note-taking app you use, and let’s explore the winning B2B marketing strategies for business growth in 2025.
Key Insights
1. B2B marketing involves targeting other businesses by understanding their unique needs and decision-making processes, which differ from traditional B2C methods.
2. The expanded 7 Ps of B2B marketing—Product, Price, Place, Promotion, People, Process, and Physical Evidence—are essential for effective campaign planning and execution.
3. Successful B2B marketing strategies include events, webinars, account-based marketing (ABM), SEO, email, content marketing, and paid ads, all tailored to reach decision-makers within target companies.
4. Continuous tracking, analyzing results, and adjusting strategies as market dynamics evolve are crucial for sustaining B2B marketing success and optimizing ROI.
Understanding the Fundamentals of B2B Marketing
Meaning of B2B Marketing
B2B marketing (business-to-business marketing) is what a B2B company does to reach, attract, engage, and convert other businesses into their clients/customers.
If your target market is mainly other businesses, then everything you do to reach those businesses, show them what you offer, and convince them to buy from you, is B2B marketing.
What is an example of B2B marketing?
Here are 3 examples of B2B Marketing.
1. HubSpot
A typical example of B2B marketing is what HubSpot does.
HubSpot is a company that sells a variety of software for a more efficient and productive marketing, sales, and customer support process.
Their primary buyers are other businesses looking for something to easily manage their marketing campaigns, improve their sales process, and satisfy customers with excellent support.
Because HubSpot sells mainly to other businesses, their approach is different from companies that market consumer products such as food and clothing.
HubSpot focuses on educating their users and business executives about the benefits of their product.
2. Pragmapreneur
Pragmapreneur is a service-based B2B Company. We develop bespoke websites and mobile applications for other businesses, and we also offer digital marketing services to help them improve their online visibility.
Because our primary market is other businesses, our approach to marketing is different from other traditional businesses that sell directly to consumers.
We create lots of SEO content to address common issues business owners face. In doing so, we attract them into our world, show them our expertise, and offer to solve their digital marketing needs.
3. Lyreco
Lyreco is a supplier of workplace essentials like staple pins, pens, toners, etc. While most of their products can also be used by general consumers, the bulk of their business is with other companies who need office supplies. Therefore, their marketing strategy revolves around getting their products in front of decision makers in companies.
B2B vs B2C Marketing
To help you better understand B2B marketing, let’s compare it with B2C marketing.
| B2B Marketing | B2C Marketing | ||
| 1. | Primary Buyers | Other businesses | Individuals |
| 2. | Order size | Usually large | Usually Small |
| 3. | Sales cycle | Longer | Shorter |
| 4. | Decision makers | Multiple stakeholders | One person |
Key Components of an Effective B2B Marketing Strategy
What is a B2B Marketing Strategy?
B2B marketing strategies are the unique ways you plan to reach your customers. It’s the plan that guides every action you take during your marketing campaign. It tells you who exactly you’re targeting – think founders, CEOs, VPs, and other decision-makers in the kind of companies that need your product or service.
Your strategy also tells you where to look for customers, which social media channels to use for communication, and how to track progress and measure results.
The 7 Ps of B2B Marketing
There are seven things you need to get right for your business-to-business marketing efforts to be fruitful.
They were initially called the 4 Ps marketing mix after Jerome McCarthy described the concept, but they have been expanded into the 7 Ps to reflect the realities of today’s digital age.
These are now collectively known as “The 7 Ps of B2B Marketing.”
1. Product
This is the product you want to sell or the service you render to businesses.
It goes without saying, the importance of having a good product that solves a problem or helps a business carry out their daily activities effectively and efficiently.
If your product is poor, or your service sloppy, you set yourself up for failure from the get-go. Any customer you succeed in selling to wouldn’t consider a repeat business, and you lose any hope of getting referrals.
Ensuring your product/service is at the least good enough, is non-negotiable.
2. Price
How you price your product is also important. Besides looking at profitability, there are psychological effects that pricing has.
The key is to ensure your product doesn’t come off as too cheap to be valuable, or too expensive that it’s unaffordable.
Some things that can help with pricing are benchmarking against the market and staying within the range while not selling at a loss. You can also offer different tiers for your products/services, each with different pricing.
3. Place
This is simply where to sell.
It includes physical locations like logistics centers, business conferences, and the vast internet space including social media.
In the B2B space, the right people are a tiny portion of your market. Also, they may not spend time on common social network sites like Facebook.
Therefore, you have to approach them where they are. LinkedIn is one of the best social media channels for B2B marketing.
4. Promotion
Promotion is how you intend to reach customers.
You could go the paid ads route, or attempt organic promotion on social media and search engines. You could try influencers in your industry, or start a podcast, discussion forum, sponsor industry events, etc.
One of the most widely used techniques for B2B promotion is hosting events and conferences.
5. People
These are the most important people involved in decision-making in companies you want to sell to. You need to map them out so you can start building the right relationships in your industry and target market.
6. Process
The process is the step-by-step action you’ll take to move people from strangers to satisfied customers. It typically involves creating a marketing funnel with milestones, showing the phase a potential customer is in and what must be done to move a step closer to making the buying decision.
Having a laid down process ensures you can produce consistent results no matter how large your marketing team is.
7. Physical Evidence
Physical evidence allays your customers’ fears and builds trust. Showing businesses case studies of how you’ve helped others achieve desired results, sharing testimonials, and proving that you’re a real company e.g. by sharing your location, can improve your chances of a successful B2B marketing campaign.
The Role of Relationship Building in B2B Marketing
Networking with the right people can’t be overemphasized in B2B marketing. Having good relationships with founders, CEOs, VPs, and Managers is crucial because they’re the ones who decide what a company buys.
Sometimes, the people who need your product or service in a company may not have the power to make the buying decision. It may take several back and forths, a lot of bureaucracy, research, and planning before the purchase is finally made.
Therefore you have to communicate, and network, not only with users, but mainly the buyers.
A business owner is more likely to buy office supplies from his friend than from someone he barely knows. Being in the minds of decision-makers ensures that when your solution is presented in their meetings, you’d be a top choice.
Furthermore, founders and CEOs can refer you to other founders and CEOs, earning you more business and lowering your customer acquisition cost.
Why Winning B2B Marketing Strategies Are Important
All strategies are not equal. Some are more effective in the B2B space than others. While you may want to test and come up with your own strategies, you may not have the time or resources to do that yet.
Therefore, it’s only wise to look at strategies that are already working and adapt them to fit your business, industry, and unique situation.
This will save you time, energy, and resources.
How to Leverage Digital Channels for B2B Marketing Success
Digital channels, like social media, email, YouTube, and your website, can help you reach customers in unique ways.
Before social media and the widespread use of the internet, B2B marketing was kind of reserved for people with strong industry networks and access to exclusive circles.
Even today, the most successful B2B companies are those strongly connected to the leaders of the businesses they serve. But, digital channels have broken the barrier to entry into the B2B space. They also equip you with a platform and insightful data that increases your chances of landing your next B2B client.
To get the best out of your efforts, ensure you’ve gotten the fundamental six steps in B2B marketing right.
- Identify your target audience
- Understand their pain points and desired outcome
- Analyze your competitors
- Come up with your unique value proposition
- Create your marketing funnel in line with the buyers’ journey
- Pick a strategy that works, and execute it.
Winning B2B Marketing Strategies for 2025
Now let’s talk about how to find B2B buyers, and how to target B2B customers.
These are the best B2B marketing strategies for 2025.
These can help you start B2B marketing from scratch, run a B2B marketing campaign, generate B2B leads, channel them into your marketing and sales pipeline, and ultimately close business deals.
1. Conferences and Events
This is one of the oldest B2B marketing strategies. Hosting a conference where you gather industry experts can attract the businesses that need your product or service.
You can also sponsor conferences and events attended by business executives.
The key to success here is ensuring that your conference is themed around the solutions you provide and offers the opportunity to advertise your own business.
2. Webinars + Case Studies
Hosting Webinars is another effective B2B marketing strategy. It’s less expensive than hosting a conference and is more targeted.
You can host a webinar addressing a core challenge of your B2B customers. Presenting case studies of how you’ve helped others overcome such challenges positions you favorably.
Hosting webinars also helps you capture the contact details of potential leads.
3. Account-Based Marketing (ABM)
This is a newer B2B marketing strategy. Instead of the traditional marketing approach of casting a wide net and hoping to capture a business leader willing to do business with you, account-based marketing targets specific companies.
What you do is, identify other businesses that fit into your customer profile. Then find out the people who make the buying decisions, and market to them with personalized messages.
4. Search Engine Optimization (SEO)
Search engine optimization is a tried and trusted B2B marketing strategy. If business owners search on Google, for solutions related to the services you render or products you sell, you should consider SEO.
By optimizing your website to rank on search engines for valuable keywords, you can reach customers and offer your product/service as the solution to their problem.
5. Email Marketing
Email marketing is a strategy that helps you nurture leads till they’re ready to make the purchase.
After capturing a potential B2B client’s details, for example from a webinar registration form, you can send emails to them weekly, addressing questions they have and showing them the benefits of doing business with you.
6. Content Marketing
Creating high-value content that shows your expertise and insider knowledge while addressing your customers’ pain points is another B2B marketing strategy.
The key here is to share where your customers spend the most time, and in the format they prefer. If your ideal customers prefer video content then create videos on YouTube or any other platform they spend time on.
7. Paid ads
If you’ve lasered in on who your ideal customers are, paid ads can accelerate your B2B marketing process and shorten the sales cycle.
Retargeting ads, which only advertise to people who have visited your website is a great way to maximize ROI.
Measuring and Improving B2B Marketing Performance
To be successful in B2B marketing, you need to track all your efforts, measure impact and return on investment, and adjust regularly.
It’s uncommon to hit the jackpot from the onset. It may take months before you start seeing a consistent inflow of leads and conversions into customers.
Also, market dynamics and consumer behavior change. One strategy may be more profitable than another and certain channels may become less productive over time.
By tracking the results from different strategies, you’ll pinpoint what works best for your business. It also helps you spot a drop in your performance early enough and adjust your strategy appropriately.
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Conclusion
B2B marketing has its unique challenges and takes a lot of investment to get it right. Business owners want to be sure that any decision they make, any product they buy, and whatever service they enlist, can help their business progress significantly.
Nevertheless, with the right strategies, a multichannel approach, and continuous tracking and improvements, you too can successfully reach your B2B customers.
Ready to take your business to the next level?
At Pragmapreneur, we have a team of experts who are skilled at helping businesses reach their ideal customers via different digital channels.
If you’re ready to grow your business, send a message here.