With the many ways to make money online, social media platforms like Facebook, Instagram, Twitter, and TikTok have gained so much popularity. With good content and great engagement, one can easily make a lot 0f money on these platforms.
In this article, we explore 10 easy ways to make money on TikTok in 2025, as TikTok has been the fastest-growing social media platform over the past years.
Key Insights
- Social media platforms offer diverse ways to make money online, including TikTok.
- There are many ways to make money on TikTok, and determining the approach to take should be based on your eligibility, the nature of your business, and your goals.
- “Algorithm = Audience”, so whatever way you choose to make money on TikTok you must focus on giving value to your audience, whether entertainment or education.
- Remember to prioritize creating quality content consistently over making money, because the money you seek is in keeping your audience engaged with great content.
10 Easy Ways to Make Money on TikTok in 2025
1. Affiliate Marketing Program
You can make money on TikTok by joining the affiliate marketing program. There is not much difference between affiliate marketing programs on other platforms and that on TikTok.
As a creator, you can opt into the affiliate marketing program on TikTok where you get to market the products of companies and individuals and get paid for sales made by you through your personalized link or a product tag.
You must have come across videos where someone says, “Use the link in my bio, or use this code to get a discount”, if it is not their product, then it is most likely an affiliate product, and that is exactly what the affiliate program looks like.
With this system, TikTok is just an intermediary between you and the hiring company ensuring that regulations are followed and trust is built on the platform.
This is one sure way to make money on TikTok in 2025 without necessarily owning a product. With a large following and an impressive engagement, you can join the TikTok affiliate marketing program and be certain to start making money when you make sales.
2. TikTok Shop
Do you have a product as a creator that you sell? Then you can make money on TikTok by displaying your products on your TikTok shop. This allows your customers to buy these products and make payments on the platform all thanks to virtual payment services like Apple Pay, Google Pay, PayPal, and others.
Though the TikTok Shop program is not available some all countries, like Nigeria, even with her large user-base in the country, in European, Asian, and American countries where this program runs all it takes are good viral content and great engagement to give you a broad customer reach thereby positioning you for a local and global market.
With a product that solves your customers’ problems and great content built around the product, you are sure to start making money on TikTok in no time.
3. TikTok Creativity Program
When people ask, “How many TikTok followers do I need to get paid?” they are asking about the TikTok Creativity Program now known as the “Creator Rewards Program”, without realising it.
The TikTok Creativity Program allows eligible creators to be paid by TikTok based on the performance of their videos.
To participate and make money on TikTok through this program, one has to meet the eligibility criteria, including having a minimum number of followers and views, posting high-quality original content, and adhering to TikTok’s Community Guidelines, among others.
4. Paid Ads
Unlike the affiliate program where you help companies make sales, and where no sale from you means no pay from them, with paid ads you make your money by just advertising these products on your content. Here you get to relate to the company directly without TikTok playing a role as an intermediary.
5. Sell Merch
Selling merchandise is also a great way to make money on TikTok. The beautiful thing about selling merch is the effect on community building that other ways of making money on TikTok will not necessarily afford you.
When people buy branded merchandise in the form of caps, t-shirts, coffee cups, and others it gives them this sense of belonging, and guess what, as they go around in that merch they are advertising your brand subtly which can also drive more followers and help you grow your community.
6. Go LIVE for Virtual Gifts
Just as one can go LIVE on most social media platforms including Instagram, Facebook, Twitter, and YouTube, one can also go LIVE on TikTok, but what makes TikTok special is its amazing “LIVE Gift” feature that allows followers and participants buy virtual gifts on the platform using money and sending the gifts to the creator.
These virtual gifts(like roses, crowns, lions) are converted to diamonds (not real diamonds) on the TikTok platform which can be converted to money and a large percentage goes to the creator, giving the creator the platform to earn.
7. Grow and Sell TikTok Accounts
This strategy of making money on TikTok is exactly what it sounds like – you grow an account and then sell it.
There are businesses and influencers out there that are looking for a head start on TikTok and would rather buy an already-made account in terms of followers and engagements than go through the stress of building from scratch, and that is where this money-making model comes in, you give them a head start for their money.
To build an account worth buying, you have to:
- Find a niche, e.g gaming, beauty, or cooking, a popular one will increase your chances.
- Create optimized content consistently using the right hashtags, songs, and even join trends over time.
- Research what other accounts in your niche and of similar value are selling for and start reaching out to businesses and influencers in that niche with the right metrics why your account is worth buying, and how it would give them a head start.
8. Collect Tips or donations
Tips and donations are another not-so-taxing way of making money on TikTok.
You can create an account for tipping as a content creator on TikTok or an account for donations as a non-profit organization or for a project for which you are seeking some form of funding.
Viewers and followers who connect with your content and would love to tip you or give a donation can do that by making these tips and donations to whatever account you are using.
9. Join the TikTok Series Program
The TikTok Series Program is another great way to make money on TikTok from the videos you create. It allows you to create a series of videos and put some on premium, giving access only to those who pay.
10. Refer New TikTok Users
With the minimum age of 18 to join TikTok, TikTok has a referral program where it rewards its users who refer other users and onboard them on the platform.
With the ever-growing audience on TikTok and people creating accounts daily, this program offers users a passive way of making money on the platform. Some rules and regulations guide this program, and how much you can earn also depends on your location.
More Tips on How to Make Money on TikTok
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Know your Audience
There is a saying that your audience is your algorithm, and this saying is true across all social media platforms. So understanding who your audience is and what your audience wants will help you create the right content that drives engagement and retains followers.
When starting, you can gain insight to who your audience is by studying the big accounts in your niche and seeing their hashtags and the kind of content they create, and as you grow you can begin to draw more insight from TikTok Analytics, giving you your viewer and follower demographics like age, gender, location, and interests.
Knowing your audience will give you insight on the right keywords to use, the right hashtags to use, the right sound to use, and all these will go on to help you not only to create the right content but also go to tell TikTok what your video is all about and bring it in front of the right audience thereby boosting engagement.
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Be Audience-Centric
It is not enough to know your audience as knowledge should drive one into action. After knowing your audience you must start to create for your audience. Yes, trends are great ways to drive engagement, but creating for your audience will guide you as to what trend, what sound, what search your audience is making on the platform, and that way you don’t have to hop on all trends aimlessly.
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Content before Money
To make money on TikTok or any other way of making money online, you must learn how to give value consistently before asking for money.
So focus on creating high-quality content for your audience, build trust, build credibility, build community and keep driving engagement and when you start asking for money in form of branded merchandise, tips and donations, virtual gifts and others, they will be willing to give you because all these while you have been doing the giving by creating high-quality content consistently.
FAQs on how to make money on TikTok
– How many views do you need to make money on TikTok?
You need 100,000 video views within the last 30 days and a minimum of 10,000 followers. That is to say that having 100,000 views is not enough. Your follower count is also a determinant.
– How much does TikTok pay per 1,000 views?
It is estimated that TikTok pays between $0.4- $1 per 1,000 views through the Creativity Program according to some creators’ reporting rates as seen on Descript.
– Does TikTok pay for likes?
No! TikTok does not pay creators for likes on their videos, but rather focuses on views and engagements. Nonetheless, likes can serve as a great driver of more engagement by increasing your video’s visibility.
– How many TikTok followers do you need to get paid?
As stated above, you need at least 10,000 followers to be paid by TikTok, alongside the number of views.
Read Also
How to Start a Business with No Money in 2025
4 Ways Businesses Can Use Social Media
The Complete Guide to Entrepreneurship: From Idea to Success
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Conclusion
A key part to making money on TikTok in 2025 is not just in creating content, but in knowing the right thing to do to gain visibility and position yourself for the right audience.
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