Businesses and product owners desire that their product become well-known and accepted to generate massive sales. Are you a product owner, or a marketer and you have been struggling to bring your product to the limelight?
This article will provide answers to your questions, we’ll discuss the basic steps to follow, tips to consider, and also the necessary tools that can make your product go viral.
Key Insights
- Product marketing builds a strong brand identity and customer loyalty.
- Establishing a unique value proposition is crucial for standing out in the market.
- Leveraging social media and paid advertising tools can amplify your product’s reach.
- Consistent and data-driven marketing efforts lead to sustained growth and success.
What is Product Marketing?
Product Marketing can be said to be a process of showcasing, promoting and selling a product to potential customers. It is the force that makes a product known and accepted in the market.
It involves understanding the target audience, doing a detailed market survey, and translating the observations into a product for their consumption. Behind every successful company is a solid marketing strategy and a competent product marketer.
The Role of a Product Marketer
The role of a product marketer cannot be under-emphasized or overlooked, they play a critical role in advertising the product and boosting revenue to ensure the company’s growth.
They think and implement new ways and methods to penetrate the market and be accepted. They serve as the bridge builder for the products to react to its consumers, through webinars, social media ads, email marketing, campaigns, and many more.
A product marketer is expected to collaborate with the sales and marketing teams to ensure the best result. For instance, when Dufil Prima Foods (a company producing Indomie) wants to sell out a new flavour of indomie, they do community awareness and social media awareness.
Why is Product Marketing Essential?
Here are some reasons why it is essential to market your product:
- Differentiation: It helps potential customers differentiate between products. It helps establish a market reputation and unique value for the product.
- Customer Focus: It helps to maintain focus on understanding the customer’s needs and addressing them appropriately.
- Brand Identity: Marketing your product is an important aspect of building a strong brand identity and establishing a good reputation.
- Competitive Advantage: An irresistible and persuasive product marketing helps companies outsmart competitors, getting a quicker knowledge of the market trend and adapting to it, attending to customers’ needs faster than other competitors.
- Data-Driven Decisions: Product marketing allows organizations to make data-driven decisions. They decide based on analytics for the best result both for the customers and for the organisation.
- Team Collaboration: It brings unity and collaboration among other teams such as sales, production and marketing teams to ensure that effective services are rendered.
- Customer Retention: It retains customers. It builds a company-to-customer relationship and establishes loyalty. Marketing your product assists in having a better understanding of the customers’ needs.
- Sales Boost: When planning to launch a product, marketing your product helps to boost sales and revenue. Customer acquisition is one of the things to consider when calculating a company’s growth and success.
Basic Steps on How to Market Your Products
When planning to market a product, follow these basic steps:
- Establish a Distinct Selling Point: This involves creating a unique value proposition that will educate potential customers precisely about the product’s features, benefits, and what makes the product unique among other competitors.
- Identify Your Target Market: When marketing a product, it is necessary to know who the products are suitable for, to market the product to the right audience. After identifying the target market, understanding what they want and need must follow.
- Outline Your Marketing Goals: Before taking any step in an organization, you identify and outline your goals, it is also applicable in product marketing. Here are things to look out for when setting the goals;
- Make it achievable: don’t overwork yourself, set goals that can be achieved based on the company’s reputation and growth.
- Make it relevant: It is important to know that goals are relevant to the organization. It is advisable to take enough time to draft out the goal for the marketing effort.
- Make it time-bound: Set a time-bound goal for example in the next two months, there should be a 10% increase in our sales and a 5% increase in our production. These goals will motivate successful marketing.
- Choose Your Marketing Tools: With the world being digitized, product marketing is made easy. There are a lot of free and paid tools used for influencer marketing, social media marketing, paid and sponsored ads, content marketing and email marketing.
- Create Engaging Content: No one wants to watch or read boring content. When going for video content, it should be visually appealing, high-quality, and convey the necessary information the viewers need to know about the product. When using written content, it should be engaging, relevant, and concise to avoid errors.
- Launch Your Product: Launch your products and promote them continuously through various channels. It helps to build a brand identity that can match the customer’s expectations. Before promoting your product, pick a brand tone of voice, archetype, and brand representation and be consistent with it after launching the product.
- Redefine Your Marketing Goals: Redefining the marketing goal is important and should be done based on customers’ feedback, market trends and how the organization is performing.
Tools to Make Your Product Go Viral
Here are some tools that can make one’s product go viral. These tools do not provide 100% effectiveness, but they aid marketing and make it simpler. In a good product market, the tools are amplifiers that help boost the marketing power.
1. Content Creation tools: These are tools used for video content editing and content marketing analytics and they help to create various types of content. Examples of these tools are:
- Canva: Canva is an online platform that helps to create catchy visual designs. It can design banners, social media fliers, infographics, and video content.
- Capcut: This is an online platform for editing video content. It offers extensive editing features
- ChatGPT: This is an artificial intelligence-powered website. It can be used to generate ideas when marketing a product. It is more efficient for written content. With the help of AI, 97% error-free content is formed.
- Other content creation tools include Adobe Creative Cloud, Google Trends, Notion, and many more.
2. Social Media Marketing: Using various social media platforms helps to grow a strong online presence, and engage their audience. Social media allows your products to reach a wider range of audience. Here are some platforms and how they can help;
- Facebook: Facebook is one of the most used social media platforms globally with over 100 million active users. It supports content types. Video content can be posted as Facebook reels to reach a wider audience, and the written content can be made as a post, Facebook is one of the platforms that has a high click-through rate.
- YouTube: YouTube supports mainly video content. With the high number of people using YouTube, if a product is marketed on YouTube, it will have massive engagement. It also gives room for feedback from the audience on their opinion of the product.
- Hootsuite: Hootsuite is a social media management tool, it offers analytics and creates a channel where the producers/organization can listen to the public opinion on the product. It allows growth on all social media platforms. It does work similarly to the job of a social media manager.
3. Paid Advertising Tools: These tools involve the use of platforms to help with setting up a campaign or an ad for a product. These tools help business owners utilise their time to create more leads or visits to a particular product or site.
- Facebook Ads: Facebook Ads are posts that pop up on Facebook about a product or service. Facebook Ads can be in the form of a picture or video. It appears throughout the app.
- Google Ads: These are paid advertisements that appear using any Google-powered application. This form of marketing can bring traffic to the website, create more awareness, and boost sales.
- Other examples of paid advertisement tools are Instagram ads and LinkedIn ads.
4. Analytics Tools: Product analytics tools help a product marketer analyze the company’s growth through social media engagement and it helps with decision-making. It is used to access the product’s online presence. With these tools, you can calculate metrics, and the number of leads generated, and track the marketing success. Here are some analytics tools:
- Google Analytics: Google is a free analytics tool, that offers basic analytics services and statistical services. It can be used for Search Engine Optimisation. Google analytics can be used to monitor traffic and to track progress of a product. These features help to give a product and company a solid online visibility.
- SEMrush: SEMrush allows product marketers to build, manage, and measure their marketing across various platforms to stay visible in the digital world. By using Semrush, you will get to know more about your competitors online presence that is, knowing the keywords they use and how it resonates with the audience.
- Other types of analytics tools include: MixPanel, Amplitude, Heap Inc.
Tips to Make Your Product Go Viral
Here are some bonus tips:
- Stand out among competitors by being unique.
- Keep up with market trends.
- Partner with content creators and influencers.
- Use paid advertisements effectively.
- Build a strong online presence.
- Clarify your product’s value proposition.
- Market engagingly and entertainingly.
- Understand your audience deeply.
- Make your marketing educational and relatable.
- Be consistent and patient for the desired outcome.
Read Also
Top 13 Marketing Automation Software
How to Start a Digital Marketing Agency in 2024: A Complete Guide
How to Earn from Product Testing Jobs as a Newbie Tester
How to Build a Successful E-commerce Website for Your Products: Essential Tips and Tools
Conclusion
Product marketing is crucial in accelerating profitability, business growth, and customer relations. Recognizing its importance is key to an organization’s success. Be patient and consistent, understand your audience, provide the best product, measure your results, and adapt to market trends. With the right mindset and strategy, your product can achieve viral success. Don’t just launch a product—market it effectively.
“Our digital marketing services can boost your sales and convert indecisive shoppers to loyal customers . Contact us today!”