My family friend started selling hot and spicy puff puff from her apartment near school. All she had was a non-steel frying pan and a gas cylinder. Today, she caters for over 50 guests, has a friend who runs the business together, and takes bookings in advance. She did all of these without owning a […]
How To Start A Profitable Catering Business In Nigeria Read More »
The person selling thrift clothes on WhatsApp and the CEO of ShopRite may seem different, but they are both entrepreneurs. Often, we think of entrepreneurs as people who wear suits, sit in well-decorated buildings, deliver speeches, and make millions. However, that young lady selling lip glosses on Instagram as you scroll through, the man launching
Who Is an Entrepreneur? The Role of an Entrepreneur, and Entrepreneur Examples Read More »
90% of startups fail. That number is not meant to discourage you from being an entrepreneur, it is just a sobering reality. Entrepreneurship is like a vast ocean, it has so many ups and downs, and the ones that make it through don’t just do so because they have perfect funding but because they truly
4 Concepts Every Entrepreneur Must Master To Build A Successful Business Read More »
Did you know that 80% of Nigerian businesses crash within their first five years? Not because the idea wasn’t good but because the planning was just based on vibes. The excitement of launching something new is real, and so is the risk of failing. Picture This: Mr. Segun starts a photography business. He captures memories
Why Most Nigerian Businesses Fail—And What You Can Do Differently Read More »
Not having a social media presence to market your brand in 2025 is so old-school. How do you expect to gain awareness and reach your target audience? If you’re a Nigerian business owner, entrepreneur, or contentcreator and you’re still nottaking digital branding seriously, you’re leaving money on the table. Digital branding is all about establishing awareness, trust, and visibility for your brand online. In
Digital Branding for Beginners in Nigeria: 6 Ways to Grow Your Brand Online Read More »
